Cannabis Marketing Guidelines

When it comes to Cannabis or the black market of marijuana, Canada has been freed. Yet, the Canadian government authorities have found their way to control the rush that legalization of Cannabis may cause in the country. By using Law & Order, the Canadian government has strictly put some boundaries on cannabis marketing. Let’s count down the do’s and don’ts of Cannabis marketing:

 

Cannabis content open for Minor: it is a don’t!

 

As we know, marijuana or cannabis can be factors of danger if minors find their reach to it. Even the knowledge of these harmful plants can put the next generation of Canada to risk. Thus, for the cannabis companies, the government has clearly stated ‘no cannabis advertising to a minor–directly or indirectly.’ That’s right! Whether you have been building a website for selling cannabis online or any other cannabis-related products, it must not give access to minors.

 

 

Age-gating cannabis content: it is a do!

 

Whether you are building a website for cannabis or cannabis product selling companies, it is important to restrict the entry of minors to the website. For reference, you can check out websites that advertise or promote wine, whiskey, beer, and tobacco content. Apart from this, it is noteworthy to mention that this law is not only limited to the website but also for social media profiles, videos, and more. PS, the legal age to use cannabis is 18 and plus.

 

Inspiring testimonials: it is a don’t!

 

When it comes to the younger generation (even 18+) in Canada, their minds strictly follow their favorite celebrities, and influencers. In this case, putting testimonials by (or in the name of) world-famous celebrities and influencers can lead to harmful inspiration. The young generation feels eager to follow their favorite celebrities and do whatever they do. Hence, Canadian guidelines strictly mention avoiding the use of testimonials that can create inspiration for the use of cannabis.

 

Focus on Brand: it is a do!

 

To learn about this guideline, you can simply take reference from the advertising of “blue movies.” A company advertises blue movies in the name of ‘music CDs.’ this strategy is called focusing on brand. This strategy helps to avoid mentioning of restricted-content. Similarly, companies that promote cannabis-related products can focus on brand rather than insisting visualized use of cannabis in the production of such products.

 

False claims: it is a don’t!

When you ask a cannabis consumer, you would come across the fact that these consumers have an unlimited number of medicinal benefits in their knowledge regarding the use of cannabis. Well! Where do you think these come from? To be clear, cannabis advertising companies promote cannabis products by stating the false benefits of cannabis. It is quite an unappealing approach. Without a doubt, the law & order’s guidelines in this matter clearly state that companies must not make false claims regarding the benefits of cannabis. It is equivalent to breaking the trust of Canadian citizens altogether.

 

“Do you want to play safe? If yes, you are doing the right thing. Legalization of Cannabis does not permit to misuse the younger minds into following down the wrong tunnel.”


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Inbound marketing is the method by which customers are drawn to goods or services through content marketing, social media marketing, and search engine optimization (SEO). Should you look for an agency or go with the in-house hire? There are some considerations to keep in mind as seen below.

 

 

Specialist skills

 

Market needs have forced the culture to shift towards specialization and with specialization to come superior skills. A jack of all may do well in all areas but a master of one will do better in that particular field. Inbound agencies possess competent teams that have all the relevant and required skills in the task at hand. In-house hires may be good overall but forcing them into specialization risks losing their full potential.

 

With the inbound agency, not only are the skills set specific and efficient but the customer service is good value for money as well also offering content management. The cost may or may not be higher than an in-house hire, the benefits are very visible helping in overall quality, time management, and efficient and effective use of resources.

 

Quicker results

 

With specialization comes to speed. An inbound agency does not require as much time in research, due to skills at hand, and converts the entire process from inception to completion at a much quicker pace. The many tasks required in inbound marketing require a number of staff and the usage of an agency prevents much staff involved in the same task which results in better use of resources.

 

Lower costs

 

As seen above, costs may or may not below; however, when looked at from the overall perspective, the costs are lower through an agency as opposed to an in-house hire. Some in-house costs such as software, equipment, training, opportunity loss and so on are avoided. Certain costs are not possible to quantify in all instances such as productivity and efficiency, however, the value obtained from higher productivity and efficiency should not be considered low. Moreover, efficiency in one area spills over to others as well and hence, always measuring them in numbers may be counter-intuitive.

 

Better decision making

 

With more time on hand and lower stress levels due to agency hiring, the decision making process is enhanced. Employees may also be more motivated due to lower stress levels and more time which will multiply the overall productivity.

 

The specialization is the future

 

 

It does not require much research to see that the economic and business culture is increasingly moving towards specialization. This trend may have its pros and cons; however, for entrepreneurs, it is a big sigh of relief. As the competition intensifies, sticking on to the old ways may cost you big time. Go for an inbound agency and not another in-house hire.


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Search Engine Optimisation (SEO) is as the name suggests. It is the means and process by which your website, or any other alternate web presence, is optimized when searched. If someone Googles your brand by name where it appears on the fifth search page and you seek to optimize it so that it appears much early, you would be utilizing the SEO.

 

 

The aim of SEO is to increase the number of visitors to your website. Beyond the virtual world, for instance, malls seek to increase footfall i.e. the number of people visiting the mall and this eventually leads to sales and hence, revenue and profit growth. The same is true for the online world as well. The more the visitors you get, the higher the revenue will be.

 

 

There are professionals who provide SEO services so that their clients’ websites appear earlier in searches with much frequency and ease. It is an essential requirement for businesses today as a website is the virtual face of the brand and that face needs to be popular. Easy access followed by a good presentation provides a good impression to the visitors which increases the potential to convert them into revenue.

 

Why should you care?

 

Suppose the market norm is that 5% of the visitors eventually end up buying something, you would definitely want to increase the number of visitors so that the probability of 5% leads to higher conversion of visitors into revenue. 10 visitors will not provide as much revenue as 100 or 1,000 visitors and hence, SEO service is an essential must-have to boost the revenue potential

 

Many people don’t go beyond the first page. The number of people that go beyond the earlier pages keeps reducing as the pages keep going forward and hence you lose out on much of potential revenue.

 

SEO serves as a cheaper form of advertising and it is much cheaper than television commercial and print ads. Moreover, it does not incur a recurring cost; once your website starts receiving considerable clicks, its popularity goes up which results in optimized searches in the future. Internet is among the foundations of the modern market and targeting potential customers there results in increased prospects of growth.

 

Your brand may be unique or it may be one out of many and you may not even know of all of its competitors. Missing out on SEO would result in loss of competitive advantage. High ranking in SEO portrays an image of quality and superiority and missing out in these areas will result in you losing both the informed and uninformed customers.

 

Lastly, focus on SEO helps in achieving economies of scale. You are closer to the visitor, customer, potential customer and competitor than otherwise and by this approach, you are aware of the environment and its marketing intricacies. Since knowledge is power, these skills and knowledge acquired and developed from remaining up-to-date help in both the short and the long run


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Love at first sight

 

Love, at first sight, is well heard of and something which pretty much everyone experiences. It is not just a human to the human concept and applies to things as well and a website is no different. A relevant, modern, and trending website has the potential to become a market leader and may force not just competitors but other industries to emulate your design amending it to their needs. A website is the virtual face of the brand and a good first impression is the best start one can get.

 

Competitive edge

 

Old or out-dated design is not something pleasing to the eye and puts away many people. Suppose a potential client opens up a dozen websites in different tabs; he/she may spend a few minutes or few seconds on each of them before deciding which one to proceed with and close those that appear irrelevant to their needs. You would lose potential customers simply based on the website, negatively impacting the growth of your brand. Leads are essential and these eventually convert to revenue and for effective and efficient conversion of this cycle, it is essential that you give a good first impression and hold on to the potential customers’ attention.

 

The poor design portrays the poor quality

 

Your brand may be a high-quality one and target a niche market but if your design is not up to the mark, it may portray your product or service to be of poor quality as well. This is off-putting to the potential customer and the opportunity to convert this potential into revenue is lost.

 

 

Poor quality brings cheaper customers

 

If the impression developed of your brand is of poor quality, naturally the customer will think that the price is cheap, if not the cheapest. There are markets for such goods and services as well but you may not be in them; however, old website design may lead you into such an environment or at least disturb your regular business with ridiculous offers and requests which you may not be interested in.

 

User-friendliness

 

Fast-paced environment, nobody has time for slow and confusing material. Even complicated issues have been made simple for the end-user. If you do not move with the pace, you won’t be staying relevant. Remember it’s not the same as it was 10, 20, or 30 years ago. In fact, today’s environment changes at a much faster rate and things now may be much different from when you started the business. Continuous improvement and staying upbeat is no longer an advantage but a necessity.

 

What to do? Since your website is a part of your online personality, give a good impression especially the first one. Stay relevant upbeat type, know your brand and target market, plan accordingly and tackle your potential customers in light of this plan. A good, strong, and attractive base will eventually help you convert those user views into clients and eventually revenue.


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Controlled likes

 

Like pictures that land in your niche. Moreover, be real and only like pictures that you genuinely like instead of going on a liking spam mission. People realize and identify the genuine from the fake. Using this approach, if you like a number of pictures throughout the day, you will see a good return with followers falling within your niche. How do you find the niche? Look for relevant hashtags and find pictures that you like.

 

Socialize

 

If you like the photo and it holds your attention for more than two seconds, then comment on it and write something genuine. Do not copy and paste the same comment over and over as people in your niche will eventually know that you’re not being honest.

 

Use hashtags properly

 

Create a hashtag and encourage your followers to use it. When you’re in the beginning stages of account opening, do not think of yourself as a beginner. Assume that you already have a lot of followers and this would not only be a good practice that will evolve into a habit but also allow you to grow a successful account eventually. As they say ‘fake it till you make it’; this approach is not fake in the literal sense but figurative as the content still is genuine.

 

Run contests

 

In order to get new followers and keep them engaged is to keep it fun. Playing games helps in the organic growth of the account. This approach, however, should be kept for later stages when the account is properly set and has a reasonable base of followers.

 

Encourage followers to take action

 

This is another practical step to engage with your followers. How so? Remember that funny video you saw which said ‘tag and comment’ and you did just that? People will see your photo and they may even like it but then move on; however, a gentle and not too desperate sounding reminder to tag and comment does work and may do wonders.

 

Collaborate

 

Collaborate with accounts that are similar to yours and seek cooperation with them. This will help you increase your audience; however, a mistake to avoid is seeking cooperation with popular accounts outside of your market or genre. For instance, you have a page related to fitness and you collaborate with an interior designer; this is not only imprudent but would do very little for you and damage the brand.

 

Analyze your history

 

Go back and analyze your pictures to see which posts got the highest engagement and which didn’t. Timings may also be noted. Experiment by posting similar posts at different times and see how results come out.

 


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When dеvеlоріng a wеbѕіtе оnе оf the mоѕt important соmроnеntѕ оf your website dеѕіgn thаt mоѕt реорlе fаіl to rесоgnіzе is thе SEO соmроnеnt. While mаnу реорlе are аwаrе thаt ѕеаrсh еngіnе орtіmіzаtіоn саn hеlр іnсrеаѕе оvеrаll trаffіс generation, mоѕt fаіl to rеаlіzе just how large of a rоlе SEO рlауѕ іn website development. Thе truth іѕ that wіthоut a рrореr concentration on it durіng website development, thе site wіll rесеіvе very fеw brоwѕеrѕ аnd wіll lіkеlу bе іn nееd оf a соmрlеtе rеdеѕіgn іn оrdеr tо boost search rankings whісh саn bе expensive аnd tіmе соnѕumіng.

Sеаrсh Engine Oрtіmіzаtіоn оf a wеbѕіtе іѕ a rule rаthеr than еxсерtіоn for аnу serious wеbѕіtе mаrkеtіng business. Mоѕt ѕuссеѕѕful businesses tоdау hаvе a strong оnlіnе presence as thеу know thаt оnlу by hаvіng a good vіѕіbіlіtу can thеу еxресt a gооd flоw оf trаffіс іntо their wеbѕіtе. Thіѕ rеѕultѕ in better business еnԛuіrіеѕ, more ѕаlеѕ аnd revenue. Nо wоndеr today SEO hаѕ bесоmе a very lоw соѕt аdvеrtіѕіng mеthоd wіth a рrоbаblе high rate of rеturn. Currеntlу, the іmmеnѕе bеnеfіtѕ оf these ѕеrvісеѕ offered by Rank First Media hаvе made thе competition in optimizing wеbѕіtеѕ іnсrеаѕе drаѕtісаllу. Thеѕе еffесtіvе methods саn mаkе a ѕіtе tо lіѕt аmоng the tор sites іn thе search еngіnеѕ.

As wе know that hіghеr іѕ thе ranking оf a wеbѕіtе, grеаtеr wіll bе іtѕ popularity. SEO is a реrfесt tооl to increase the rаnkіng of a wеbѕіtе. Thеrе аrе basically twо wауѕ thrоugh which thе rank оf a wеbѕіtе іѕ іmрrоvеd. Thе fіrѕt is bу thе usage of рrореr keywords, аnd the ѕесоnd is thе рау per click рlаn. Sо, when thе rаnkіng of a wеbѕіtе increases, іt іѕ аlwауѕ listed аmоng thе top ѕеаrсh rеѕultѕ. Therefore, іt іnсrеаѕеѕ the vіѕіbіlіtу оf thе wеbѕіtе to the targeted customers. SEO іѕ a grеаt wау to increase thе trаffіс rate оf a wеbѕіtе. Bу traffic rаtе we mеаn the numbеr оf visitors hіttіng the wеb раgеѕ оf thе wеbѕіtе. If a wеbѕіtе rесеіvеѕ mоrе numbеr оf vіѕіtоrѕ, іt аutоmаtісаllу іnсrеаѕеѕ thе ranking оf thаt wеbѕіtе. And, wе knоw that hіghеr іѕ thе ranking оf a wеbѕіtе, mоrе will bе іtѕ visibility, аnd grеаtеr wіll bе the рrоfіt еаrnеd bу the соmраnу.

Sіnсе рrореrlу dоnе SEO can еаrn you profit for уеаrѕ; many people have the іmрrеѕѕіоn thаt its expensive. Fаr frоm thіѕ. If уоu have thе time, уоu can dо іt bу yourself thuѕ уоu dоn’t need tо ѕреnd any аmоunt оf mоnеу tо іmрrоvе the rаnkіng оf your ѕіtе. All you nееd tо dо іѕ create grеаt content that аttrасtѕ nаturаl links frоm rерutаblе blоggеrѕ and leaders in уоur industry. Yоu should аlѕо properly dеѕіgn your ѕіtе so thаt іt’ѕ user-friendly. Anоthеr benefits оf this service is that it offers bеttеr ассеѕѕіbіlіtу аnd сrоѕѕ-brоwѕеr соmраtіbіlіtу. Thеѕе advantages wіll rеѕult іn thе bеnеfіtѕ оf the ѕеrvісеѕ ѕuсh as grоwth іn ѕаlеѕ аѕ wеll аѕ increasing уоur repeat buѕіnеѕѕ, credibility аnd referral buѕіnеѕѕ. An enhanced SEO ѕеrvісе such as the one provided by Rank First Media can also bооѕt уоur соnfіdеnсе аnd уоur authority. It wіll аlѕо hеlр іn building client lоуаltу.

 

Mаrkеtіng your рrоduсtѕ аnd ѕеrvісеѕ through wеbѕіtеѕ rеԛuіrеѕ аudіеnсе аnd tо derive thаt аudіеnсе you nееd to tаrgеt thеm аnd drive thеm to your wеbѕіtе. Trаffіс іѕ the ѕіnglе mоѕt important thing that determines thе longevity of уоur website, wіthоut whісh thе еntіrе еxіѕtеnсе оf уоur wеbѕіtе lіеѕ іn a dеbасlе. Sо to tаrgеt thаt trаffіс аnd drive them tо уоur website уоu need tо lеаrn Search Engіnе Oрtіmіzаtіоn skills or, hеlріng уоurѕеlf tо lеаrn ѕuсh skills would boost your mаrkеtіng аnd rаіѕе your ѕаlе оf gооdѕ and products іn nо time аt аll. Thе bеnеfіtѕ оf SEO hеlр аrе numerous аѕ it іѕ thе ѕіnglе mоѕt іmроrtаnt thіng in reaching оut tо thе tаrgеtеd audience аnd driving thеm tо your wеbѕіtе. Anу person саn learn the ѕkіllѕ аnd when thеу dо thеу саn sell thеіr own products or even bесоmе аn SEO соnѕultаnt. Thе wіdе bеnеfіtѕ оf these services аrе nоt lіmіtеd to marketing your оwn products but thеу would also provide you аn opportunity tо рrоvіdе ѕеrvісеѕ to other buѕіnеѕѕеѕ and drive tаrgеtеd аudіеnсе tо thеіr wеbѕіtеѕ fоr a reasonable рау.

In аddіtіоn tо helping companies tо achieve a prominent place оnlіnе, SEO services offered by Rank First Media еnѕurе that buѕіnеѕѕеѕ еxраnd thеіr brаnd online аnd mаkе more and more сuѕtоmеrѕ in order tо іnсrеаѕе thе company’s ѕаlеѕ nееdѕ. There еxtrеmеlу brоаd rаngеѕ оf services оffеrеd bу Rank First Media. A numbеr of соmраnіеѕ have bеnеfіtеd from thеѕе ѕеrvісеѕ. If thеse ѕеrvісеѕ аrе dоnе еffесtіvеlу (such as Rank First Media’s), thеn іt can exactly make a trеmеndоuѕ іnсrеаѕе іn the trаffіс as wеll аѕ thе rаnkіngѕ for years. This also guаrаntееѕ thе ѕurvеіllаnсе оf уоur ѕіtе’ѕ rаnkіng day by day. But thеrе саn bе dіffеrеnсеѕ іn thе wау a рrоfеѕѕіоnаllу experienced fіrm doing SEO wоrkѕ compared to the іnеxреrіеnсеd ones.


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Avoid insane follow spree

 

A basic mistake that many make is that they go on a crazy follow spree hoping that others would follow back in return and later on, unfollow. This is not just impolite and unethical but not very prudent as well. People in the online world are not all amateurs and they eventually do find out what is happening. Such an approach to growth will have a ceiling with minimum engagement and you would be better off socializing and only following people that are in your niche or have accounts similar to yours. Following popular accounts is also wise as it enhances the opportunities of getting several accounts to follow you. However, avoid doing this to later unfollow as this will only hinder your success in the late stages.

 

Do not buy likes and followers

 

Buying likes and followers will not help in growing your Instagram account; instead, it will fill it with fake and spam accounts. Having real followers and connections is much better because if you’re trying to sell something, you’re not going to get any luck with people that do not exist and only real followers are the potential customers. Moreover, as stated earlier, the cyber world is not amateur and assuming so would be fooling oneself only. People eventually realize the trick behind the multiplication and rapid increase of followers and it will let them know the deceit behind it. Your engagement is your Instagram reviews section; essentially, it will help increase further engagement as well. Consider replying to comments on your posts as well. Giveaways aren’t the answer, friends tagging friends is.

 

Avoid unnecessary and excessive hashtags

 

Do not go crazy with useless hashtags or usage of pretty much every hashtag relevant to your niche. Again, this goes hand in hand with representing your brand, you want to make sure your account doesn’t look clumsy or spam-filled with ridiculous amounts of hashtags. You definitely do not want irrelevant hashtags that portray desperation and therefore avoid the commonly used ones like #followme #followers4followers. These are inefficient and if they do manage to get you likes and followers, they will only be temporary without adding value to your account.

 

Avoid multiple and quick posting

 

A common mistake that some make is that they post a new post very near the previous one. Avoid posting multiple posts in the same hour unless it is directly related to the previous one and relevant as well. This basic error will crowd your followers’ feed and hinder your engagement on your pictures. Once people make up their minds, it is very difficult to change it and if they view you as an excessive poster or an over-user, they will treat your shared material as irrelevant and potential spam. You will definitely be better off posting throughout the day with spaced out time, giving your followers time to appreciate your post.

 

Avoid repetition

 

Repeating the same comments on peoples’ posts will also make you appear to be a spammer. In addition, avoid liking every picture. Being real is the deal here. Do you genuinely like this thing? Ask yourself. If you do, go ahead and if you don’t then ignore and move on. Being classy, even in the cyber world, does not go undetected.


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Once the preserve of science fiction, voice-based interaction with computers has exploded in the past couple of years, mainly driven by voice assistants and devices such as Amazon’s Echo/Alexa, Apple’s Siri and Google’s Home.

It’s estimated that there are 118m smart speakers in the US alone – and that’s not counting the recent Black Friday sales, which saw all the major players pushing heavily discounted devices.

Add to that the prevalence of digital assistants on virtually every modern smartphone, increasing numbers of laptops and a plethora of consoles, TVs and even fridges, and the size of the network becomes clear.

 

Voice search

As well as using these virtual assistants to play music, control Netflix or turn on the lights, people are increasingly turning to them for search.

40% of adults use voice search once per day, and the news from Google is that 20% of searches through the Android Google App are now voice searches. This is not a niche channel anymore.

Of course, depending on your industry, this may not be an issue quite yet. If you’re selling specialized industrial equipment, maybe voice search isn’t a big channel for you. But you might be surprised at how quickly it becomes the norm, even for complex queries.

And in some sectors, voice search is already overtaking text search – particularly ordering consumables, local business searches, and queries around store locations and opening hours.

 

Optimizing for voice

So how do you ensure that someone who asks Siri “Where can I buy bagels?” is going to hear about your bakery? As with all search engine optimization, there isn’t a single simple answer.

What we do know is that there are a few factors which will have an effect on your visibility (audibility?) in voice search results.

The first is simply your ranking. Voice search generally answers queries using the top three results only, and unsurprisingly, the top result most of the time. But ranking for common voice search queries differs from ranking for text search.

Search queries made via voice are much more likely to use natural language – rather than typing “bagel shop Brooklyn” users will say “bagel shop open near me” or “bagel shop near Franklin avenue” or “best bagels in Bushwick”.

So your keyword research is likely to be different for voice versus text. The use of natural language also introduces another complication, there are many more “long tail” search strings, because of the variation in how people phrase queries.

 

Voice ready content

Another strategy that isn’t specific to voice search but can give you an advantage is the implementation of structured content on your site. Structured content is basically the application of meta tags to every element of your page content to explain to search engines what it is.

It’s what allows search engines to answer queries like “How tall is the Eiffel Tower” with a simple “324m” rather than an article on the tower itself. The top result, in this case, is an Eiffel tower information page on which the height is not only mentioned in the text but tagged in the code with the description “height”. This lets the search engine know it has the right information.

Structured content is still fairly rare on the web, apart from specialist information sites or Wikipedia, mostly due to the increased workload in implementing it, but it’s something which you should seriously consider with the rise of voice search.

Similarly, adapting your content so that it crops up in Google’s “Featured Snippets” is not a new idea, but it’s one that figures prominently in how voice search selects and returns results. The simplicity and brevity of the information in a snippet is perfectly suited to the voice interface.

 

Seizing the advantage

Optimizing for voice is a developing science within digital marketing, but as relatively few companies are as yet incorporating it into their marketing strategy, there’s a good deal of opportunity to take the initiative and beat your competitors to the punch.

If you’re interested in hearing more about the work, we’ve done with businesses to get the voice ready, and the results they’ve achieved, you should book an online meeting with one of our advisors or give us a call today.

 

 

 


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We’re an experienced team here at Wolf Pack Media, and we didn’t get to where we are in our careers without witnessing a few horror stories along the way.

We were chatting in the break room last week and got onto the topic of the marketing mistakes we’d seen people make in our previous jobs – and a few common themes started to emerge.

We’re not naming and shaming, but we thought we’d share some of the worst examples of “marketing gurus” that came up in conversation. At best these guys will waste your time and money – at worst they’ll seriously damage your brand – watch out!

 

1  – The hummingbird marketer

 

Quote: “We need to refocus on social. No, print. No, wait, video.”

Boundless energy and enthusiasm for new marketing ideas one minute, totally uninterested the next. They lack the patience to follow through on their plans, preferring to skip to the next problem or opportunity and start over.

Marketing is most effective when it’s consistent and swapping between ideas at a moment’s notice prevents you from building a compelling campaign, and from analyzing and testing it thoroughly. Stay focused, and see your plan through to the end, before deciding on the next idea.

 

2  – The broadcast only marketer

 

Quote: “Let’s push this out across all channels now.”

From emails to press releases to scheduled tweets, the volume of text that flows forth from their MacBook is astounding. Drowning in a sea of notifications, their prospects are left bewildered and overwhelmed.

Multi-channel marketing is an important part of any strategy, but there’s got to be some structure to it, and it’s just as important to pay attention to inbound information as it is to push out your own message.

 

3  – The information overload marketer

 

Quote: “Whitespace is wasted space”

This is the person who always has one more strapline to fit onto a poster, one more paragraph for the landing page, one more offer that absolutely must go into the newsletter.

Trying to be all things to all people rarely works out well. It’s important that any campaign has a defined purpose and audience and the message doesn’t get lost in the noise.

 

4  – The fashion victim marketer

 

Quote: “It’s like YouTube plus Snapchat but in 4D”

Dazzled by the bright light of whatever new app comes next out of Silicon Valley, this marketer struggles to focus on existing channels, instead of betting the farm on the next big thing.

Keeping on top of emerging trends is vital in the marketing industry, but not at the expense of tried and tested strategies. Portion off some time for new ventures but make sure that business, as usual, doesn’t suffer.

 

5  – The copycat marketer

 

Quote: “Why reinvent the wheel, eh?”

Produces new ideas with surprising speed, until you find out they’ve just been ripping off the competition or recycling old work. They might call it “inspiration” but there’s a fine line between that and outright theft.

There’s a reason that the best ideas make you think “Why hasn’t that been done before?” Originality and innovation are vital to truly effective marketing, as is authenticity. Customers can tell if you’re trying to pull the wool over their eyes, and they won’t reward you for it. Nor will your “inspiration’s” lawyers.

 

6  – The last-minute marketer

 

Quote: “Is it Black Friday again already?”

Constantly playing catch-up and reacting to trends that have already grown whiskers, the last-minute marketer exists in a flurry of deadlines passing by them at increasingly worrying rapidity.

Keeping track of your marketing output, and ensuring it happens on time is a challenge, but it’s vital to get it right. A properly defined marketing strategy should include a content calendar to ensure you’re ahead of the game when planning campaigns around key events, so you’re not left in a cloud of your competitors’ dust.

 

7  – The black hat marketer

 

“You can totally get away with it – everyone does it”

There’s always a shortcut – whether it’s getting 10,000 likes in a day, suddenly topping the Yelp review board or tripling your website visits overnight – but when you get caught out, it’s not pretty.

Unless you’re selling dodgy medication or suspiciously cheap designer goods, you should steer clear of any strategy that seems too good to be true. In the long run, your reputation is going to suffer when you inevitably get found out, and you run the risk of being penalized or blocked by search engines, social networks, and email providers, leaving you out in the cold.

 

Of course, these personas are exaggerated, and the list is just meant as a bit of fun. But there’s an element of truth to all of them. If you spot any of these characters pitching you their services or interviewing for a job you should probably take a step back.

Speak to the professionals instead – it’s the sensible choice. We can offer expert advice on how to develop a personalized marketing strategy that suits your working style while achieving your goals – with no shortcuts.

Book an online meeting or give us a call to talk through your options today.

 

 


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Still, reading? Okay, I’m going to have to admit to a certain amount of bias with that answer. Forgive me.

There are, however, a lot of genuine reasons why working with a digital marketing agency would make a big difference to your business. And the same general principles apply whether you’re a startup or a multinational.

Businesses that haven’t dealt with agencies before are sometimes reluctant to consider it, quite often because they’re worried about the cost. But keeping your marketing in-house doesn’t necessarily save you any money, and potentially costs you a lot of opportunities.

In your personal life, you probably hire lots of people to do things that you could do “in house” or “in a garden” or wherever. Generally, there’s a reason why it makes more sense to get some outside help.

Let’s look at a few examples:

Hiring a cleaner

Few of us hire a cleaner because we literally cannot clean things. The point of a cleaning service is to free up your time from doing household chores so you can get on with something else. If you’re a lawyer, it makes more sense for you to be reading up on a case or meeting a client than cleaning the refrigerator.

Marketing is similar. It’s a part of your business that’s valuable and causes problems if not attended to regularly. So if you’re busy doing what you do best – sales, operations, finance – why not hire a specialist who will ensure your ongoing marketing activity is effective, efficient and consistent.

Hiring a photographer

However great the camera on the latest iPhone is, you won’t find many people getting married without a photographer present. You don’t just hire them for their equipment, you hire them for their creativity, their knowledge of how to frame the perfect shot, capture unique angles and portray your big day in the best light.

Despite what you might think, creativity isn’t some mystical talent bestowed on a select few of us. Everyone can be creative. But great creative work comes from people who work on their skills every day, honing and improving their talent through regular use, and keeping up to speed with the latest trends or developments in their area. We’re lucky to have a few here – and they could be working on your next project.


Latest Blogs & News

Why hire a Digital Marketing Agency?

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By

7 Marketing Gurus to avoid at all cost

We’re an experienced team here at Wolf Pack Media, and we didn’t get to where we are in our careers without witnessing a few horror stories along the way. We were chatting in the break room last week and got onto the topic of the marketing mistakes we’d seen people make in our previous jobs…

By

Voice search – is your site ready to respond?

Once the preserve of science fiction, voice-based interaction with computers has exploded in the past couple of years, mainly driven by voice assistants and devices such as Amazon’s Echo/Alexa, Apple’s Siri and Google’s Home. It’s estimated that there are 118m smart speakers in the US alone – and that’s not counting the recent Black Friday…

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