La Reine Doree

La Reine Doree Re-Branding

Scope and Goal

La Reine Doree is a 40-years old pastry. The brand looked vintage and the competition in the market was fierce.The design modernized the royal look building on the sketchy style of the brand mark. the graphical elements had to lok the same.The re-branding shaped the interior design for the store, packaging,product photography,even the desserts styling and toppings changed to suit the new look.

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